About the client
A Leading Racetrack Company conducting year-round harness racing, simulcasting from around the globe
Challenges
- Redesigning the website for enhanced UX and engagement encompassing design and development.
- Implementing a CMS for dynamic components and templates.
- Offer cost-efficiency and performance benefits, through optimized configuration and management.
- Data migration and ensuring a smooth transition for existing users.
- Implementing effective project management, the right use of technical expertise, and user adoption strategies.
Approach
- Created a comprehensive project plan that outlines specific design and development milestones to mitigate potential delays and budget overruns.
- Implemented the CMS, involving experts in content management systems, and ensured thorough user training to maximize its utility.
- Engaged experienced cloud architects to configure the environment for optimal performance and cost savings.
- Conducted thorough testing to identify and address potential issues before going live.
- Built a well-structured user adoption strategy to ensure the desired UX and engagement enhancements are realized.
Solution
- Created a new website basis a ‘Design Led Approach’ utilizing the AWS Well Architected framework
- Redesigned the entire website with new UX and engagement capabilities
- Implemented the underlying CMS solution to build dynamic components and templates for users to update and edit
- Hosted the website on AWS state-of-the-art infrastructure to drive lower cost and high performance
