2X increase in new member acquisition with expected 300% membership growth over the next 5 Years

About the client

One of the world’s largest scientific organization with members in 140+ countries and headquarters in Washington D.C

Problems:

• Negative membership growth rate over the last 10 years
• Lack of visibility into products and services usage and member acquisition costs
• High lead time to create new member activity reports
• Huge volume of service requests due to lack of self service capabilities
• Zero ML capabilities with high infrastructure costs

Solution:

Innover increased the member growth rate by creating an integrated content and commerce platform powered by analytics and Machine learning capabilities. It included:

• End-to-end tracking and reporting of member/ non-member activity to deliver personalized offers and drive new member acquisition.
• Channel Attribution model to optimize marketing campaigns and minimize acquisition costs
• Price elasticity model on membership packages to define the optimal selling price
• Tiered Product & Services bundles to drive higher revenues
• Preference tracking to ensure privacy and security compliance