Operationalizing Risk Scoring Models for one of the largest Global Property & Casualty (P&C) Insurance Firm
Reach out to your customers with alacrity and precision powered by our personalized customer experience solutions
Over the past decade the velocity and veracity in which we are able to reach our customers in their journey - from awareness, to evaluation, to conversion, to loyalty - has seen unprecedented growth and innovation.
Our Personalized customer experience solutions are comprised of three disciplines - Personalization, Marketing Automation, and Experience Management.
Personalization optimizes website testing, behavioral targeting, and recommendations – it applies context about individual users to select, tailor, and deliver messaging such as content, offers, etc.
Marketing Automation enables customer segmentation, customer data management, and campaign management across email, SMS, direct mail, Social, and other high value marketing channels.
Experience Management provides marketers with the ability to build websites, Single Page Applications, Progressive Web Applications, and mobile apps, and store the digital assets and content that is needed when developing customer-facing applications.
Innover helps organizations extract every ounce of value from these three disciplines. These disparate disciplines are leveraged by the world’s top digital marketing organizations as one integrated solution that works in concert to optimize against the same business objective. However, you need an experienced systems integrator and digital agency to deliver on this promise - and Innover has made this promise a reality since 2007.
Our Personalized Customer Experience Services
Personalization Optimization
Customer Research & Journey Maps
Creation of A/B and Automated Personalization Tests
Personalization Platform Implementation
CMS, DAM & eCommerce Platform Integration
Managed & Training Services
Marketing Automation Optimization
Marketing Automation Platform Implementation
CRM & MarTech Platform Integrations
Platform Upgrades & Migrations
Lead Scoring & Lead nurturing support
Data Hygiene & Audience Segment Creation
Platform Training
Experience Management Optimization
Experience Management Platform Implementation
CMS and DAM Training
Experience Strategy & Design
Creative & Design Services
eCommerce Integration
Managed Services
Solution Expertise
Insights
5 Core Traits That Drive Operational Excellence
5 Must Have Capabilities Your Tax Technology Provider Should Possess
Tax leaders are facing significant challenges and ambiguity in today’s rapidly evolving global tax climate owing to the frequently changing global and local tax reforms such as - OECD, BEPS 2.0, new EU tax regulations or the changing regulations in the US tax regime. Tax departments have to always be on their toes and keep navigating to establish a firm footing i...
5 Takeaways from a Successful Digital Transformation Approach
INTRODUCTION In past few years, Digital Transformation is perhaps the most discussed topic in business aisles. It rightly brings the promise to transform the future of business, of society, the way we live, work, interact etc. According to IDC, direct spending on Digital Transformation between 2018-2021 is predi...
5 Ways to Optimize Your Cloud Spend
5G Poised to Fuel Supply Chain Innovation
There is a great deal of hype around the 5G technology and this hype should be taken seriously because 5G is widely believed to be smarter, faster, and more efficient than 4G. Although this much-talked-about technology is a long way away from being widely deployed, it is seen as a potential game-changer across the global marketplace. 5G brings to the table several key differentiators such as...
6 Steps to Embrace Intelligent Process Automation
8 Challenges SMBs Face in an Evolving Tax Environment
8 Reasons Generative AI is Topping the Interest Charts of Businesses
A Focus on the Real-Time CDP: What makes Adobe’s solution unique
A Sound Strategy to Leap from Digital Transformation to Digital Dominance
Accelerating Digital Transformation with Edge Computing and IoT
Organizations are increasingly focusing on reducing lag time in data transmission and processing as well as reducing the amount of data transmitted and stored in the cloud. Enterprises are feeling the need to transform the way they handle computing and are embracing Edge Computing to accelerate their Digital Transformation initiatives. The traditional cloud-based architecture is built around...
Adopting DevOps Can Help Organizations Accelerate Operational Efficiency
Rising customer expectations and cut-throat competition are creating a strong need for organizations to adopt DevOps based approach to accelerate operational efficiency. There’s a great deal of buzz around DevOps as it can integrate the development and operation teams of organizations. DevOps enables formerly siloed roles – development, IT operations, quality eng...
Advanced Security Analytics for digital enterprises
The Challenge According to haveibeenpwned.com, thousands of enterprises have been hacked despite security point-solutions in place for years on end – SIEMS, firewalls, end-point solutions – you name it! In today’s world, billions of signals are coming in, and data is flying al...
American Chemical Society Discovers a Formula for Digital Transformation
Despite its excellent reputation, the American Chemical Society, one of the world’s largest nonprofit scientific organizations, needed to modernize their membership experience to establish more intimate and meaningful relationships with members. There was immediate need to connect to members, deliver personalized and relevant resources and increase membership growth...
As-a-Service Models Shaping the Future of Software Industry
The software industry is witnessing a never-before-seen demand to deliver products and enhancements not just at a breakneck speed, but also at a reduced cost without compromising on quality. Products also must be able to integrate across multiple systems. The global Saas market is growing at a rapid clip and is expected to be over $157 billion and yet profitability is shrinking. How can you gro...
Big Data Analytics: The Key to Successful Digital Transformation
Each day zeta bytes of data flows from mobiles, computer, wearable devices and machine sensors. This data can be monitored, mined and analysed digitally to make businesses more robust and competitive. Smart organizations are embedding big data analytics solutions to transform this data into insights and then actions. Data analytics can uncover important informati...
Blockchain Promises to Fix Counterfeiting & Address Reverse Logistics Challenges
The global menace of counterfeiting has not only hurt profitability but also tarnished the reputations of organizations. According to a report released by the OECD and the EU’s Intellectual Property Office, counterfeit goods represent 3.3% of world trade. Much of the supply chain-related counterfeiting vulnerabilities are linked to the various nodes that make it ...
Building a Customer-Centric Supply Chain
We are in the midst of an experiential economy, where the customer has further cemented his place as the king. Pleasing the king is not an easy ask as he wants the best of experience for every product or service consumed. Customers today expect organizations to deliver more holistic, innovative, and hyper-personalized experiences. The emphasis on customer experie...
Building a Robust Data Governance Model is Integral to Achieving Data-Driven Success
Quality data is an absolute must for modern-day businesses to taste success. Similarly, poor quality, unverified data can lead to significant losses and missed opportunities. Ensuring all available data is of high quality is a critical capability for organizations aiming to rise up the data maturity ladder or seeking to join the data-driven club. Enabling organiz...
Building Smart Supply Chains for the Future
Business models that never existed before but will dominate the future
It is not the technology that provides excellence in this digital era but the business models that are built to leverage this technology as the backbone.Uber, Netflix and Airbnb are successful ex...
Conversational AI: The Next Frontier for Connected Experiences
Gartner predicts that by 2022, 70% of customer interactions will involve emerging technologies such as machine learning (ML) applications, chatbots and mobile messaging. The smart-algorithm driven text and voice interfaces are unravellin...
Creating an Empathy-Driven Member Experience with Magento
13000+ new member acquisition in 4 just months by implementing a modern and robust e-commerce platform for American Chemical Society (ACS)
To grow and sustain in this digital world, membership-driven businesses need to go beyond just selling products or services—they need to have a holistic engag...Customer Data Platforms (CDPs): The Holy Grail of Customer Experience
The days of “usual business” are over. The pandemic has accelerated major business trends – such as the mass switch to e-commerce and automated customer service – by a decade or more. Customers are gravitating towards touchless experiences which are secure, warm and unique. Hence, organizations are exploring new ways of interacting with customers and becoming mor...
Data Quality Management – An Absolute Must to Drive Business Success
Data-Driven Hyper-Personalization via A4T (ADOBE ANALYTICS + ADOBE TARGET)
Data-Driven Hyper-Personalization Via A4T (Adobe Analytics + Adobe Target) Summary Organizations are increasingly realizing the positive impact of nurturing customer relationships that can pave the way for enhanced customer loyalty and higher customer retention. Organizations are undertaking Hyper-Personalization initiatives by leveraging omni-channel d...
Decoding Tomorrow: Technologies Poised to Transcribe the Future of Tax Practice
Delivering Superior Experiences Using Composable Architecture
The pace of innovation has increased considerably over time. Research and exploration around contemporary technologies such as AI/ML and more have further accelerated the pace of innovation. Businesses are keen to capitalize on the evolving market dynamics by developing and delivering software that is a delight for customers and can be delivered within tight tim...
Digital Experiences that drive Organizational Success
Every business is an experience business. Customers not only purchase the products or services an organization offers, but the whole experience in every interaction with all digital touch points, across all stages: awareness, engagement, purchase, post-purchase.
Digital Marketing – New Battlefield with New Strategy and New Weapons
The year 2019 will be marked in history as a breakthrough year for Digital Marketing, especially in the United States. For the first time, digital ad spending will surpass traditional expenditure. According to eMarketer’s forecast, total digital ad spending in the US will grow by 19%, reaching US$ 129.34 billion in 2019. This accounts for 54.2% of estimated total...
Essentials to Become a Data and Analytics Maverick in the Digital Age
Fraud Prevention: Rethinking the Problem Before Jumping to the Solution
Can out-of-warranty events that get completed as if they were under warranty be significantly and systematically reduced? When an equipment malfunctions or an asset breaks down, service providers are facing as challenging a problem as ever. High customer expectations mean that there’s little time to plan and react effect...
Future of Digital Commerce: Trends to watch out for in 2022
Digital commerce has performed impressively even though the pandemic stifled most industries. As per the United Nations Conference on Trade and Development (UNCTAD), digital or eCommerce grew from 16% to 19% in 2020. The impressive run is going to continue with more and more digital commerce platforms entering the fray propelled by rapid digitization and the prom...
Future-proof your Supply Chain using Next-Gen Technologies
Rapid spread of Coronavirus, from China to the rest of the world, has been an unprecedented shock for global supply chains across all industries. According to WTO, global merchandise trade for 2020 is set to plummet by 13% to 32% due to covid-19 with biggest impact on North America and Asia. Legacy supply chain structures were already susceptible to disruptions like a pandemic, geopolitical ...
Harnessing the Power of Data and Advanced Analytics in Oil & Gas Supply Chain
Advanced analytics has brought forth the next spurt of growth for the Oil and Gas (O&G) industry. According to a report by Mckinsey, advanced analytics has the potential to transform organizations, and fundamental operating models and can yield returns as high as 30-50 ...
How AI can Boost Design Thinking
How AI is Profitably Transforming Digital Experiences
How AI is Reimagining Global Supply Chains
Global supply chains are an intrinsic network of buyers, sellers, manufacturers, suppliers, logistics, and a lot more. Add to this complexity the ever-evolving market environment that impacts supply chains. Instances such as wars, pandemics, government regulations, climate change, and the mix become untenable. But supply chains have to function and function well to address the demands of the...
How AI-Powered Data and Analytics is Transforming Businesses
How Augmented Reality Can Reshape the Future of Supply Chains
Organizations are increasingly adopting a customer-centric approach aimed at providing faster, reliable, secure, and accurate services across their supply chains. This is where Augmented Reality (AR) has emerged as a go-to-technology for organizations to optimize their supply chains. Augmented Reality in supply chain management can drive enhanced efficiency by performing traditional tasks fa...
How BFSI can multiply efficiencies and reduce exigencies in 2024
How can organizations extract the Maximum Value from their Business Intelligence Investments
Forward-thinking enterprises are keen on extracting valuable information from depths of data available to them, such that they can gain a competitive edge and boost their profits. Though many organizations have been charging ahead with bold investments in Business Intelligence, they have failed in converting their efforts into resilient solutions. Improved custom...
How DevSecOps makes Application Development & Deployment more secure
Organizations need to introduce new and innovative ways to bring evolution in the software development in terms of security. This is where DevSecOps comes into the picture. DevSecOps – short for Development, Security and Operations – is an approach to automate the integration of security throughout the software development and deployment cycle. It addresses secur...
How Embracing Innovation as a Service Gives Businesses an Edge Over Peers
Innovation as a service empowers organizations to build a robust digital core around services, elevate customer experiences, and relentlessly outpace their competitors in the ever-evolving business landscape. The business landscape is a fierce battleground, where outdated practices and stagnant thinking are swiftly rendered obsolete. Innovation is the lifeblood that keeps companies ...
How Frictionless Omnichannel Digital Customer Experience Can Propel Business Growth
Delivering an enjoyable omnichannel digital customer experience is no more a choice but a business imperative for organizations. Customer loyalty is no longer dictated by price or product but by the kind of experience, customers receive from brands. Today, digital consumers enjoy navigating a wide range of channels and shopping journeys, which makes it imperative for organizations to provide a ...
How Immersive Commerce is Changing the Retail Ecosystem
Covid-19 gave e-commerce and digital transformation adoption an unprecedented boost. E-commerce alone grew by leaps and bounds – empowering retailers across the globe to carry on business as usual. The traditional retailers who earlier sold their products and services through brick-and-mortar stores switched to digital marketplaces, web and mobile applications to...
How IoT can help Small and Medium Enterprises kick-start their DX journey
Internet of Things or IoT, with its web of interconnected devices, is revolutionizing the way we engage, live and work. From wearables and autonomous vehicles to industrial supply chains and connected machines, IoT can provide tangible benefits everywhere – to people, governments, and organizations of all sizes. However,...
How IoT is Powering Automation, Analytics, and Experience Across the Supply Chain
Supply chains are the lifeline for industries and businesses. It is an intricate network of multiple stakeholders and processes that work tirelessly and in sync to ensure the seamless movement of goods and services. Through the years technology has been the stand-out contributor to the growth and success of supply chains from automation to data and insights to robotics and more. Different techn...
How Low Code No Code Can Fast-Track AI Development
How Low-Code/No-Code Can Shape the Future of Software Development!
For decades, the software development process has been considered complex and a long-drawn-out one. The work was carried out by teams of developers who had time to think about how best to build and deliver applications to their customers. How times have changed. Over the last year, the majority of the world has been grappling with working remotely. This is driving more demand than ever to deliv...
How Microservices Can Act as Propellers for BFSI
How Organizations can Leverage Digital Supply Chains to Accelerate Business Growth
Organizations are paying more attention than ever to digital supply chain management in their efforts to turn them into powerful growth engines. In a perpetually connected ecosystem, enterprises are challenged to meet growing customer demands for providing speed, convenience, and accuracy. Today, customers not just want products in their hands faster than ever bu...
How RPA can Propel BFSI Transformation
In the ever-evolving business landscape with constantly changing customer needs Banking, Finance, and Insurance sectors need to transform their operating models to withstand and remain competitive. Automation is the next-gen technology and the key to transform manual processes to automation. As per Gartner, banking and investment organizations, IT spending is forecast to grow to $761 billion by...
How Spatial Computing is Going to Give Rise to a New Era of UI/UX
How to Avoid Pitfalls in the Cloud?
How will long-term Work-From-Home impact innovation, collaboration and mental health?
The large-scale disruptions unleashed by Covid-19 has foisted upon us a never-before-seen new normal. The enormous impact of the pandemic was globally felt as it compelled organizations to opt for the Work-From-Home (WFH) model aimed at protecting their workers’ health as well as ensuring their businesses do not suffer. [vc_row][vc_column][vc_column_text]<...
Importance of Data Engineering in Building Future-Ready Organizations
The past few years have proven that data is the lifeblood for forward-thinking organizations. Explosive growth of data has created demand for data engineering solutions. By building highly reliable data pipelines, designing accurate visualizations and relying on data-driven decision-making, industry leaders can uncover compelling insights in new ways and at faste...
Industrializing Machine Learning to Drive Efficiency Across People, Processes and Products
Industries That Can Benefit Most from Low Code No Code Development
Intelligent and Cognitive Technologies Set to Redefine Human-Machine Collaboration
Can computers think the same as humans? Computers may be able to anticipate lies more accurately than humans, forecast weather patterns, predict heart attacks before doctors or optimize inventory levels for businesses, but yet aren't as intellectual as humans. While it will take many more years for machines to exactly replicate humans and human behavior, the prog...
Intelligent Process Automation, an Antidote for Contemporary Business Challenges
The last few years have been tumultuous for businesses. First, the pandemic, followed by fears of an upcoming recession, then a banking collapse, businesses across sectors are facing choppy times due to uncertainty. A bright spot amidst this gloom is the evolution of Artificial Intelligence. AI today is profitably supporting organizations across functions through solutions like
Learn How Adopting AI will Overcome your Supply Chain Complexities
Supply chains have gone through significant transformation buoyed by the advancement of technology but a lacuna still exists because of the complex structure of supply chains that have hundreds of moving parts. Multiple raw material providers, manufacturers, wholesalers, retailers, aggregators, and logistic solution providers all constitute a complex mix within t...
Making Supply Chains Resilient Through Demand Sensing
Supply chain disruptions caused by an unexpected surge in demand, material shortages, and stockouts more often than not catches organizations off guard. The residual impacts of pandemic-induced demand-supply imbalances taught the industry a valuable lesson: anticipating market demand based on historical data is no longer feasible. They must adopt more futuristic ...
Making the case for Advanced Security Analytics
With increased adoption, usage and proliferation of data, all organizations are trying to become digital. However, it also increases the probability of security threats and breaches. To sustain in this digital economy, enterprises need to invest in cutting-edge technologies that provide real time visibility in to cyber risks and help create mitigation plans accor...
Manufacturing & B2B Experience Optimization
Manufacturing and B2B organizations need to transcend their website, which may include attention-grabbing products, their services portfolio, and inspiring mission statement. Organizations need to have a robust web presence to wow the well-informed and digital-savvy customers of today by delivering relevant experiences at every stage of the customer journey. ‘Exp...
Maximizing Efficiencies and ROI: Harnessing the Power of Tax Technology
From ever changing global tax reforms to industry-specific nuances to technology disruptions – tax departments are bombarded with a long slew of challenges. The introduction of new international tax rules, such as those outlined in the BEPS 2.0 initiative, has created a need for systems that can handle a much larger volume of data than what is currently available...
Mitigating Unproductive Service Order Truck-Rolls Applying Advanced Machine Learning
The significance of service order truck-roll productivity is something that cannot be overstated.Without a well-coordinated service order truck-roll, we wouldn’t have our internet and cable installed.From the customer’s point of view, correct installation is an imperative because they cannot function without a reliable Wi-Fi in homes and offices or anywhere else....
Must have Competencies to Become a Data-driven Business
The euphoria surrounding NFTs, Blockchain, and the Metaverse is anticipated to be replaced by a more cautious approach in 2023, as geopolitical and economic instabilities continue to impact the tech industry's growth. This means succeeding in the fiercely competitive business world would demand more than just good intentions. In order to achieve success, it is i...
Navigating the Future of BFSI in 2024 and Beyond
New Age Economic Resiliency Imperatives: Empathy Driven Experience and Frictionless Commerce
In the last few years, the breakneck, rip-and-replace digital transformation phase has evolved into a more strategic customer-first activity. Gone are the times when millions of dollars were allocated for large-scale digital transformation agendas, now organizations are evaluating tools and products more holistically and concentrating on maximizing ROI. In the new Covid-19 impacted...
New-age Capabilities of a Digitally Transformed Supply Chain
Recipe for Success: The secret ingredients that make Innover truly unique
At Innover, we have built an inspiring, fun-filled, collaborative and inclusive work-environment. Our employees exhibit a never-ending passion for innovation and steer their efforts towards achieving excellence. Our teams brim with energy, curiosity and enthusiasm. We provide our employees with perks, benefits and exciting opportunities, which in many ways lead t...
Smart Warehouse Management Solutions: Augmenting Operational Efficiency for Organizations
Warehouse management is increasingly becoming complex with time. Meeting ever-shifting customer demands is a never-ending challenge for organizations. The surge in e-commerce globally – a trend accelerated by the Covid-19 pandemic has led to a proliferation of stock-keeping units (SKUs) and challenged organizations to ensure efficient and faster delivery of produ...
Solving Supply Chain’s Big Problems – Value Chain Visibility & Demand Matching
Supply chains, despite enhanced planning and management, are not immune to exceptional, unforeseen events. While careful planning and increased integration of technology can help in mitigating the impact and shortening delays, they are nowhere near enough to deal with global problems like the one we currently face. The Covid-19 pandemic tested and broke even the ...
Supply Chain Data Analytics Need to Prescribe Actions
Supply chain management is an essential part of all businesses and plays a vital role in success and failure of an organization in today’s connected ecosystem. A resilient supply chain can help to reduce Opex, improve financial position and boost customer experience. While historically, corporates have invested heavily on...
Tech Trends Expected to Encapsulate the Energy and Utilities Industry in 2023
The Energy and Utilities industry has long been known for its business stability, dependability, and predictability. However, in recent decades, organizations have been forced to transform the way energy is produced, delivered, and consumed across the value chain due to upheavals such as supply chain disruptions, changing customer expectations, and new regulatory frameworks. Organizations need ...
Tech Trends Set to Propel the Consumer and Retail Industry in 2023
The consumer and retail industry is undergoing an exciting revolution powered by rapid digitization, further empowering the consumers. With the augment of digital technologies consumers are becoming more connected, tech-savvy, less loyal, channel-agnostic, demanding, and expecting personalized services as a given. The industry has also undergone a evolution of sorts reshaped by several factors...
Tech Trends Set to Transform Technology, Media & Telecom industry in 2023
Organizations in technology, media, and telecommunications are at the center of the digital economy. As per Mckinsey organizations in these industries create more economic profit than any other sector of the global economy. Yet, they are not immune to market volatility, global dislocations, inflation, increased interest rates, taxation, regulations, disruptions due to pandemics and other world ...
The Dawn of Digital in BFSI – 2024
The Rise of Data Ecosystems: Orchestrated by Digital Engineering
The Rise of Data Ecosystems: Orchestrated by Digital Engineering With the global data sphere projected to reach 175 zettabytes by 2025, businesses are generating data at an unprecedented rate. Yet, only a fraction of them are effectively converting this data into actionable insights. According to McKinsey, fewer than 20% of companies succeed in doing so, signaling the need f...
The Upcoming Wave of Contactless, Speech, and Gesture-Driven Experiences
The digital landscape is a dynamic, ever-evolving realm that constantly challenges the status quo. As technology advances, it brings forth a new wave of user experiences that are contactless, speech-driven, and gesture-based. These interfaces are poised to redefine the foundation of human-technology interactions, marking a turning point in how we interact with di...
Top Tech Trends in BFSI that will shape the Industry in 2023
During the last few years, there have been many watershed moments, from the pandemic and Ukrain wars to supply chain disruptions and the great recession. However, for the Banking, Financial Services, and Insurance industry, the pandemic was a pivotal point. It propelled financial leaders to abandon the traditional bottom-line metrics and develop strategies that could transform the industry and ...
Top Tech Trends in Manufacturing & Logistics, 2023
Much has been stated about Industry 4.0 and its impact on the manufacturing and logistics industries. Without a doubt, it has accelerated the use of advanced tools and smart technology in manufacturing and logistics management organizations. It has increased productivity, lowered operating expenses, enhanced decision-making capabilities, increased operational efficiency, shortened production ti...
Top Technologies Powering Intelligent Process Automation and Their Use
Top Trends in Software Engineering that are likely to dominate in 2022
With the emergence of new technologies and increased focus on customer centricity, organizations are rapidly pivoting to intelligent software engineering services to bring innovation across products and services and render real-life, superior user experiences. Future-ready organizations...
Transformation of field service operations
Organizations today are trying to find new ways to engage with their customers by exploring different touchpoints across a range of consumer journeys. The idea is to create a highly engaging customer experience by using next-gen technologies like Analytics, Internet of Things (IoT) and Artificial Intelligence (AI) to transform field service operations. The strategy is trending now. Companies...
Transforming Reverse Logistics through the Digital Route
44% of retailers say their margins are negatively affected by handling returns, and 37% of companies cited software as the main impediment in handling Reverse Logistics. Reverse Logistics is not just about the part or the product coming back. There are so many other facets that touch the Reverse Logistics Life Cycle, and organizations are looking at different software, platfor...
Unveiling the Power Duo of AIOps and MLOps for Efficiency, Sustainability, and Profitability
What is live commerce and how to conquer it?
Why User Design Experience is So Important in Software Development?
Designing great products that will stand the test of time is challenging in any industry. Nowhere is this more evident than for companies that work in Software Development. Whether developing applications or platforms, focused on end consumers or employees in a company, Software Development companies need to make User Design Experience an integral part of all asp...
Winning in the New Era of Enterprise Data Management
Today, data drives most modern enterprises. Though many organizations spend heavily on building a robust data core, most still find their efforts fall short of expectations. Just merely tweaking data models and blindly disseminating information does not suffice. Strategically redefining the way data can be gathered, stored, analyzed and circulated is the only way forward. This is where strategi...
Success Stories
30% reduction in costs by implementing a financial record digitization platform for a leading investment and financial services company based out of US
15% increase in Net Promoter Score by implementing customer churn prediction model for a leading product and solution provider for building safety and HVAC equipment.
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