Every business is an experience business. Customers not only purchase the products or services an organization offers, but the whole experience in every interaction with all digital touch points, across all stages: awareness, engagement, purchase, post-purchase. McKinsey’s Next in Personalization Report highlighted that 71% of consumers expect companies to deliver personalized interactions while 76% get […]

Digital commerce has performed impressively even though the pandemic stifled most industries. As per the United Nations Conference on Trade and Development (UNCTAD), digital or eCommerce grew from 16% to 19% in 2020. The impressive run is going to continue with more and more digital commerce platforms entering the fray propelled by rapid digitization and […]

Covid-19 gave e-commerce and digital transformation adoption an unprecedented boost. E-commerce alone grew by leaps and bounds – empowering retailers across the globe to carry on business as usual. The traditional retailers who earlier sold their products and services through brick-and-mortar stores switched to digital marketplaces, web and mobile applications to do trade. From groceries […]

The days of “usual business” are over. The pandemic has accelerated major business trends – such as the mass switch to e-commerce and automated customer service – by a decade or more. Customers are gravitating towards touchless experiences which are secure, warm and unique. Hence, organizations are exploring new ways of interacting with customers and […]

Gartner predicts that by 2022, 70% of customer interactions will involve emerging technologies such as machine learning (ML) applications, chatbots and mobile messaging. The smart-algorithm driven text and voice interfaces are unravelling the tangled vines in customer experience management. Businesses are leveraging these interfaces to gain insights into customers’ needs and wants. This can help […]

Delivering an enjoyable omnichannel digital customer experience is no more a choice but a business imperative for organizations. Customer loyalty is no longer dictated by price or product but by the kind of experience, customers receive from brands. Today, digital consumers enjoy navigating a wide range of channels and shopping journeys, which makes it imperative […]

13000+ new member acquisition in 4 just months by implementing a modern and robust e-commerce platform for American Chemical Society (ACS) To grow and sustain in this digital world, membership-driven businesses need to go beyond just selling products or services—they need to have a holistic engagement solution that works according to member preferences and past activities. […]

The Adobe Experience Platform (AEP) is a Data Lake, Data Science Platform, Customer Data Platform (CDP), Advanced Analytics & Attribution Solution, and Journey Orchestration Optimization Tool. There is no more complete end-to-end data management solution available to the CIO & the CMO today. A Focus on the Real-Time CDP: What makes Adobe’s solution unique? AEP […]

Despite its excellent reputation, the American Chemical Society, one of the world’s largest nonprofit scientific organizations, needed to modernize their membership experience to establish more intimate and meaningful relationships with members. There was immediate need to connect to members, deliver personalized and relevant resources and increase membership growth. Complicating matters, ACS had older technologies that […]

Data-Driven Hyper-Personalization Via A4T (Adobe Analytics + Adobe Target) Summary Organizations are increasingly realizing the positive impact of nurturing customer relationships that can pave the way for enhanced customer loyalty and higher customer retention. Organizations are undertaking Hyper-Personalization initiatives by leveraging omni-channel data to drive personal communication and more meaningful interactions with customers.  Download our […]