Delivering an enjoyable omnichannel digital customer experience is no more a choice but a business imperative for organizations. Customer loyalty is no longer dictated by price or product but by the kind of experience, customers receive from brands. Today, digital consumers enjoy navigating a wide range of channels and shopping journeys, which makes it imperative […]

13000+ new member acquisition in 4 just months by implementing a modern and robust e-commerce platform for American Chemical Society (ACS) To grow and sustain in this digital world, membership-driven businesses need to go beyond just selling products or services—they need to have a holistic engagement solution that works according to member preferences and past activities. […]

The Adobe Experience Platform (AEP) is a Data Lake, Data Science Platform, Customer Data Platform (CDP), Advanced Analytics & Attribution Solution, and Journey Orchestration Optimization Tool. There is no more complete end-to-end data management solution available to the CIO & the CMO today. A Focus on the Real-Time CDP: What makes Adobe’s solution unique? AEP […]

Despite its excellent reputation, the American Chemical Society, one of the world’s largest nonprofit scientific organizations, needed to modernize their membership experience to establish more intimate and meaningful relationships with members. There was immediate need to connect to members, deliver personalized and relevant resources and increase membership growth. Complicating matters, ACS had older technologies that […]

Data-Driven Hyper-Personalization Via A4T (Adobe Analytics + Adobe Target) Summary Organizations are increasingly realizing the positive impact of nurturing customer relationships that can pave the way for enhanced customer loyalty and higher customer retention. Organizations are undertaking Hyper-Personalization initiatives by leveraging omni-channel data to drive personal communication and more meaningful interactions with customers.  Download our […]

44% of retailers say their margins are negatively affected by handling returns, and 37% of companies cited software as the main impediment in handling Reverse Logistics. Reverse Logistics is not just about the part or the product coming back. There are so many other facets that touch the Reverse Logistics Life Cycle, and organizations are […]

INTRODUCTION In past few years, Digital Transformation is perhaps the most discussed topic in business aisles. It rightly brings the promise to transform the future of business, of society, the way we live, work, interact etc. According to IDC, direct spending on Digital Transformation between 2018-2021 is predicted to reach $5.9 trillion. To navigate the […]

The year 2019 will be marked in history as a breakthrough year for Digital Marketing, especially in the United States. For the first time, digital ad spending will surpass traditional expenditure. According to eMarketer’s forecast, total digital ad spending in the US will grow by 19%, reaching US$ 129.34 billion in 2019. This accounts for […]

It is not the technology that provides excellence in this digital era but the business models that are built to leverage this technology as the backbone.Uber, Netflix and Airbnb are successful examples of technology-backed business models that have gone far beyond the initial excitement, have become highly sustainable, and have sprung an environment of highly […]

Internet of Things or IoT, with its web of interconnected devices, is revolutionizing the way we engage, live and work. From wearables and autonomous vehicles to industrial supply chains and connected machines, IoT can provide tangible benefits everywhere – to people, governments, and organizations of all sizes.  However, not everyone is able to extract the […]