INTRODUCTION In past few years, Digital Transformation is perhaps the most discussed topic in business aisles. It rightly brings the promise to transform the future of business, of society, the way we live, work, interact etc. According to IDC, direct spending on Digital Transformation between 2018-2021 is predicted to reach $5.9 trillion. To navigate the […]

It is not the technology that provides excellence in this digital era but the business models that are built to leverage this technology as the backbone.Uber, Netflix and Airbnb are successful examples of technology-backed business models that have gone far beyond the initial excitement, have become highly sustainable, and have sprung an environment of highly […]