13000+ new member acquisition in 4 just months by implementing a modern and robust e-commerce platform for American Chemical Society (ACS) To grow and sustain in this digital world, membership-driven businesses need to go beyond just selling products or services—they need to have a holistic engagement solution that works according to member preferences and past activities. […]

The Adobe Experience Platform (AEP) is a Data Lake, Data Science Platform, Customer Data Platform (CDP), Advanced Analytics & Attribution Solution, and Journey Orchestration Optimization Tool. There is no more complete end-to-end data management solution available to the CIO & the CMO today. A Focus on the Real-Time CDP: What makes Adobe’s solution unique? AEP […]

Despite its excellent reputation, the American Chemical Society, one of the world’s largest nonprofit scientific organizations, needed to modernize their membership experience to establish more intimate and meaningful relationships with members. There was immediate need to connect to members, deliver personalized and relevant resources and increase membership growth. Complicating matters, ACS had older technologies that […]

Manufacturing and B2B organizations need to transcend their website, which may include attention-grabbing products, their services portfolio, and inspiring mission statement. Organizations need to have a robust web presence to wow the well-informed and digital-savvy customers of today by delivering relevant experiences at every stage of the customer journey. ‘Experience is possible without personalization, but […]

Data-Driven Hyper-Personalization Via A4T (Adobe Analytics + Adobe Target) Summary Organizations are increasingly realizing the positive impact of nurturing customer relationships that can pave the way for enhanced customer loyalty and higher customer retention. Organizations are undertaking Hyper-Personalization initiatives by leveraging omni-channel data to drive personal communication and more meaningful interactions with customers.  Download our […]

The year 2019 will be marked in history as a breakthrough year for Digital Marketing, especially in the United States. For the first time, digital ad spending will surpass traditional expenditure. According to eMarketer’s forecast, total digital ad spending in the US will grow by 19%, reaching US$ 129.34 billion in 2019. This accounts for […]

Internet of Things or IoT, with its web of interconnected devices, is revolutionizing the way we engage, live and work. From wearables and autonomous vehicles to industrial supply chains and connected machines, IoT can provide tangible benefits everywhere – to people, governments, and organizations of all sizes.  However, not everyone is able to extract the […]

In the last few years, the breakneck, rip-and-replace digital transformation phase has evolved into a more strategic customer-first activity. Gone are the times when millions of dollars were allocated for large-scale digital transformation agendas, now organizations are evaluating tools and products more holistically and concentrating on maximizing ROI.   In the new Covid-19 impacted economic […]