In an interview with Adgully, Rakesh Prasad, Senior Vice President – Digital Services, Innover, talks about the objective of launching a Digital Experience Studio in India, services offered to Indian enterprises and USP, expansion plans, and the role of India in Innover’s global growth footprint, the overlap in marketers responsibilities, etc.
Innover, which is into data analytics and service supply chain management, is expanding its Digital Experience Studio services in India; these services were limited to US clients only. With cutting-edge capabilities in technologies like metaverse, AI/ML, digital twins, etc., Innover aims to help consumer-centric brands transform the user experience. Apart from opening up services to Indian clientele, this studio will enable the seamless transition of CMOs into Chief Marketing Technologists (CMTs). Innover will work closely with CMOs to identify key friction points and high-impact areas to create a customized execution approach to drive overall business growth.
Previously published on Adgully. Read here