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How to build optimized customer journeys to drive profitable experiences

Read this insightful article on how best-in-class journey building tools and solutions enable businesses to listen to customer cues and deliver superior experiences with speed and precision – by Rakesh Prasad, Senior Vice President, Digital Business, Innover.

Modern-day customers are being met with a wave of new digital products, market ecosystems, AI-powered gadgets and much more. Though organizations employ the best tools to facilitate interactions with customers, they need to develop a deeper sense of customers’ needs and wants to deliver unforgettable experiences. A recent survey by PwC indicated that 82% of consumers are willing to share some type of personal data for a more personalized service.

Previously published on CXOToday. Read here

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