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How metaverse, Web 3.0 will revolutionise marketing

Metaverse will give brands an opportunity to virtually serve their products and services transcending borders and physical limitations. – Rakesh Prasad, Senior Vice President, Digital Business, Innover.

Marketing, as a function, is rapidly becoming one of the most technology-led streams in business. And as a result, marketers are undergoing a transformational shift in their responsibilities, spending more time on technology than the chief technology officers (CTOs) or chief information officers (CIOs).

Previously published on People Matters. Read here

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