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How AI drives informed decision-making and sustainable impact on the logistics & supply chain industry

AI algorithms steer the entire supply chain, analyzing an ocean of data, identifying disruptions and constraints, and providing insights to create customer-centric, responsive and responsible supply chains, says Rakesh Prasad, Senior VP – Strategy & Solutions at Innover.

Navigating the supply chain landscape presents a tapestry of challenges: ever-changing consumer expectations, intricate global landscapes, product complexities, and inevitable disruptions. Multi-tiered supply chains and partnerships complicate data handling and decision-making, leading to fragmented insights. The pursuit of sustainability goals across these multi-tiered supply chains not only adds complexity but also highlights sustainability as an essential imperative, catering to evolving customer inclinations and driving competitive advantage.

In the quest for lasting success, the integration of AI technology plays a pivotal role in infusing intelligence and sustainability throughout the supply chain. By leveraging AI-driven insights, businesses can embrace conscious practices and foster loyal and resilient customer bases while driving sustainable impact.

Previously published in CargoTalk. Read the entire article here.

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