Modernized a Legacy Web Platform for a Racetrack Company to Improve User Experience and Performance

About the client

A Leading Racetrack Company

Challenges

• Redesigning the website for enhanced UX and engagement encompassing design and development.
• Implementing a CMS for dynamic components and templates.
• Offer cost-efficiency and performance benefits, through optimized configuration and management.
• Data migration and ensuring a smooth transition for existing users.
• Implementing effective project management, the right use of technical expertise, and user adoption strategies..

Approach

• Created a comprehensive project plan that outlines specific design and development milestones to mitigate potential delays and budget overruns.
• Implemented the CMS, involving experts in content management systems, and ensured thorough user training to maximize its utility.
• Engaged experienced cloud architects to configure the environment for optimal performance and cost savings.
• Conducted thorough testing to identify and address potential issues before the go-live
• Built a well-structured user adoption strategy to ensure the desired UX and engagement enhancements are realized.

Solution

• Redesigned the entire website with new UX and engagement capabilities
• Implemented the underlying CMS solution to build dynamic components and templates for users to update and edit
• Hosted the website on AWS to drive lower cost and high performance