In an exclusive article published in Indian Retailer, Nareshraj Gururaj, Sr. Vice President, Innover, highlights how capitalizing on modern-day technologies will undoubtedly shape the future of retail. He further asserts that for retailers to grow and evolve, they need to embrace the next-gen technologies to catapult from digital transformation to digital ascendance.
The retail landscape is undergoing a seismic shift, largely propelled by technological advancements. The global pandemic and the ascent of eCommerce have only intensified the influence of technology. Retailers have leveraged technology innovations to enhance efficiency while remaining steadfast in their commitment to customer centricity. The result? Total experiences that delight both customers and employees.
However, the retail journey doesn’t stop here. The evolution of customer behavior and technology continues unabated. Retailers are mandated to stay attuned to this evolution to stay ahead of the curve in terms of sales and customer satisfaction.
Previously published in Indian Retailer. Read the entire articlehere.
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