The Adobe Experience Platform (AEP) is a Data Lake, Data Science Platform, Customer Data Platform (CDP), Advanced Analytics & Attribution Solution, and Journey Orchestration Optimization Tool. There is no more complete end-to-end data management solution available to the CIO & the CMO today. A Focus on the Real-Time CDP: What makes Adobe’s solution unique? AEP […]

For decades, the software development process has been considered complex and a long-drawn-out one. The work was carried out by teams of developers who had time to think about how best to build and deliver applications to their customers. How times have changed. Over the last year, the majority of the world has been grappling […]

Despite its excellent reputation, the American Chemical Society, one of the world’s largest nonprofit scientific organizations, needed to modernize their membership experience to establish more intimate and meaningful relationships with members. There was immediate need to connect to members, deliver personalized and relevant resources and increase membership growth. Complicating matters, ACS had older technologies that […]