Success Stories

85% accuracy in Customer Churn Prediction for a leading Bakery Ingredients Manufacturer

About the client

A leading bakery ingredients manufacturer based in the US

Problems:

  • Our client, a leading bakery ingredient manufacturer was catering to bakeries, supermarkets or specialty stores. However, a high majority of their customers were going inactive or churning just after a few orders
  • The client wanted to understand the reason behind high inactivity/churn risk propensity and take proactive measures to eradicate customer churn

Solution:

Innover leveraged its proprietary Analytics Platform - LEAPTM ready-to-use algorithms for customer churn prediction to resolve client issues with speed and precision

  • Our experts analyzed historical data (customer profiles, product data, contract data, churn/ inactivity related data, miscellaneous data like rejected orders, repeat cancellations etc.) from heterogenous sources to create new features and defined dependent variables to predict the churn risk score
  • The team also leveraged Model Generation methods – Decision Tree classifier, Random Forest Classifier and others to derive customer risk scores as output, along with key factors for churn/inactivity

Impact Delivered:

85%

Accuracy in identifying businesses likely to churn

30%

Reduction in revenue loss

Partners

Adobe | Innover - AI & Machine learning
Arctic Wolf | Innover - Digital Transformation Solutions
AWS | Innover - Intelligent Automation Solutions
Blitzz | Innover - Digital Transformation
BlueLeap | Innover - Building Connected, Insight-Driven Businesses
Field Nation | Innover - Data Science
GAICHU | Innover - Data Analytics and AI
Google | Innover - Digital Transformation Service Provider
Microsoft | Innover - Digital Transformation Solutions
Oracle | Innover - Artificial Intelligence Solutions
Red Lambda | Innover - ML Solutions
SAP | Innover - Machine Learning Solutions
Snowflake | Innover - Robotic Process Automation Solutions
Thomson Reuters | Innover - Digital Transformation Services
UI Path | Innover - RPA Solutions
UPS | Innover - Digital Services Provider
Vertex | Innover - Digital Transformation Services
VSI | Innover - AI Solutions

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