Success Stories

2X increase in new member acquisition with expected 300% membership growth over the next 5 Years

About the client

One of the world’s largest scientific organization with members in 140+ countries and headquarters in Washington D.C

Problems:

  • Negative membership growth rate over the last 10 years
  • Lack of visibility into products and services usage and member acquisition costs
  • High lead time to create new member activity reports
  • Huge volume of service requests due to lack of self service capabilities
  • Zero ML capabilities with high infrastructure costs

Solution:

Innover increased the member growth rate by creating an integrated content and commerce platform powered by analytics and Machine learning capabilities. It included:

  • End-to-end tracking and reporting of member/ non-member activity to deliver personalized offers and drive new member acquisition.
  • Channel Attribution model to optimize marketing campaigns and minimize acquisition costs
  • Price elasticity model on membership packages to define the optimal selling price
  • Tiered Product & Services bundles to drive higher revenues
  • Preference tracking to ensure privacy and security compliance

Impact Delivered:

200%

Increase in new member acquisition rate within 5 months

30%

Increase in revenue via the virtual event store

20%

Reduction in escalations by providing self-service capabilities to members

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