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Tapping the Metaverse for immersive service

Businesses with Metaverse have a unique opportunity to transform how, when, and where they interact with customers and create new and innovative ways to deliver superior services powered by exceptional experiences – by Rakesh Prasad, Senior Vice President, Digital Business, Innover.

Metaverse has to be the most discussed technology trend of 2022. As it continues to evolve, it promises to unleash the next wave of digital disruption. Enterprises and consumers have already started exploring the potential and promise of this virtual world. According to a recent McKinsey report, in January-May 2022, more than $120 billion was invested in building out metaverse technology and infrastructure, more than double the $57 billion invested in all of 2021.

Previously published on The Economic Times. Read here

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